20 January 2015

L’Oréal Professionnel unveils Twiggy
as UK Brand Ambassador

Hair brand L’Oréal Professionnel has announced global style icon Twiggy as a new UK Brand Ambassador, lending her image to the L’Oréal Professionnel name and into salon windows nationwide. The campaign imagery celebrates Twiggy’s devotion to personal style and the professional difference of in-salon hairdressing as well as promoting the launch of Majirel High Lift, the brand’s blonde formula used to create the in-salon Shimmering Blonde service seen on Twiggy, which is set to launch in-salon from February. Twiggy comments: “I am absolutely delighted to become a L’Oréal Professionnel brand ambassador, I truly believe in the skill of the professional hairdresser and am so proud to represent the brand. My hair has always been important to me and has been a big part of my image throughout the years. I hope to inspire women to be confident in their personal style and never be afraid of trying something new.”

Twitter: @lorealprofuk / @Twiggy

Click on the pink links below for full details in DIARY directory:
L’Oréal Professionnel in 'in-house PR'

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