27 January 2015

Natural skincare brand Alorée signs
UK distribution deal with Pravera

French natural and organic skincare brand Alorée has announced a partnership with distributor of natural and organic skincare and cosmetics, Pravera, with the aim to establish itself in the premium natural beauty market in the UK. Alorée specialises in extracting chlorophyll from plants to capture its anti-ageing properties. Retail prices range from £9.90 to £32. The Alorée range consists of 14 skincare products certified according to the ECOCERT organic standard, which indicates to consumers that the brand is truly natural, organic and free from parabens, silicones, petrochemicals and potentially harmful ingredients. Each product contains the unique chlorophyll rich complex CHC, which has been researched and developed by Alorée’s Founder Alexandra Croce. Products are now available from selected health stores and online at aloree.co.uk. Additionally, the brand has appointed SVPR to handle its UK press and publicity.

Twitter: @aloreefr

Click on the pink links below for full details in DIARY directory:
Alorée Chlorocosmétic in 'beauty, fragrance, grooming & health'

To set up a DIARY directory subscriber login, contact info@diaryd.com