14 January 2015

O'right launches haircare line made
of recycled coffee in the UK

Environmentally friendly haircare brand O'right has announced the UK launch of RECOFFEE, its new haircare line made of 100% recycled coffee grounds. The recycled coffee grounds are collected from caf├ęs and convenience stores across Taiwan and each bottle contains a minimum of 98% natural ingredients and grounds from 16 cups of coffee. The caffeine content in RECOFFEE stimulates the hair shaft and helps it grow faster, by blocking the effects of DHT, a chemical known to damage hair follicles. As with all of O’right’s products, RECOFFEE is free from environ hormones, parabens, sulphates, phthalates, formaldehyde thickeners, colourants and EO derivatives. Additionally, the 250ml RECOFFEE shampoo bottle grows into a coffee tree when buried in soil, due to the natural, biodegradable composition of the packaging and the coffee seeds built into the base. Each bottle is also enriched with 100% RECOFFEE oil, extracted from the recycled grounds and leaves hair glossy without weighing it down. The current range includes Moisturising Shampoo, Volumising Shampoo, Conditioner and Hair Oil.

Launch date: this month
Prices: £17.25-£39.50
Stockists: Harvey Nichols & o-right.co.uk
Twitter: @Orightuk

Click on the pink links below for full details in DIARY directory:
O'right in 'beauty, fragrance, grooming & health'

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