16 February 2015

Barry’s Bootcamp appoints The Communications Store

The Communications Store has been appointed to handle the UK lifestyle press and communications for Barry’s Bootcamp. Founded in 1998 in West Hollywood, Barry's Bootcamp opened its first UK studio in London in January 2013,  and delivers a number of workouts with an A-list clientele, including models and Olympic athletes. The signature hour-long workouts include 25-30 minutes of interval cardiovascular treadmill routines and 25-30 minutes of strength training. This innovative technique works to shock the body in the most efficient and effective way to improve the cardiovascular system, lose weight and build muscle. Barry’s currently operates studios in Los Angeles, Irvine, San Diego, New York City, The Hamptons, Miami Beach, San Francisco, Boston, Nashville, Olso, Bergen and London. The Communications Store’s lifestyle division will support the brand as they prepare to launch their second studio in East London. The agency will also continue raising awareness of the brand and its celebrity trainers through media outreach, events, clothing product placement and influencer engagement.

Twitter: @BarrysBootcamp

Click on the pink links below for full details in DIARY directory:
Barry’s Bootcamp in 'beauty, fragrance, grooming & health'

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