23 February 2015

Maui Jim announces global partnership with ATP

Premium sunglasses brand Maui Jim has announced a new global partnership with ATP, the governing body of the men's professional tennis circuits, to become the Official Eyewear of the ATP World Tour. As part of the three-year agreement, Maui Jim becomes an Official Supplier of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals at The O2 arena in London. Benefiting from global marketing rights as well as an onsite presence at many tournaments throughout the season, the agreement will enable Maui Jim to further engage with tennis fans around the world across traditional and digital platforms. Invented more than 30 years ago to combat the harsh rays of the Hawaiian sun, all Maui Jim sunglasses cut 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens. Maui Jim’s Polarized Plus2 lenses increase definition and depth perception, which is particularly important for tennis, and can be found in more than 112 different sunglass styles for men and women. All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

Twitter: @OfficialMauiJim

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Maui Jim in 'fashion & accessories'

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