10 March 2015

EVISU appoints Radiator PR

Japanese fashion and denim brand EVISU has appointed Radiator PR to handle its UK PR and celebrity seeding to enhance its fashion and lifestyle presence within the UK. Founded in 1991 and originating from Osaka, Japan, the brand is named after the Japanese god of prosperity Evisu, a brand legacy which is shown through the signature ‘Godhead’ patch sewn onto the garment. The heritage brand is known for its high-quality selvedge denim, only using authentic materials and original methods to create its denim garments; a nod to the way denim work wear was originally constructed. Radiator will focus on enhancing brand and product knowledge throughout the UK including informing consumer press of the brand story and its values. The account will begin by generating coverage with EVISU’s SS15 collection and reaching out to influential media, driving product awareness.

Twitter: @Evisu

Click on the pink links below for full details in DIARY directory:
EVISU in 'fashion & accessories'

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