31 March 2015

Fashion brand RAOUL appoints Purple

Purple has been appointed to handle the press and publicity for men's and women's fashion brand RAOUL. Purple will oversee the UK PR strategy for Raoul and will be responsible for all UK media relations, collection requests and digital strategy as well as interview requests with Creative Director Odile Benjamin. The fashion and leather goods brand from the house of F J Benjamin debuted at the 2010 New York and Paris Fall/Winter shows. The brainchild of Douglas and Odile Benjamin, each Raoul collection is creatively directed personally by the dynamic husband and wife team. Singapore-based F J Benjamin is an industry leader in the development and distribution of international luxury and lifestyle brands across Asia. F J Benjamin launched RAOUL in Singapore in 2002 as a men's shirt label, branching out to womenswear in response to demand for affordable tailored pieces with uncompromising standards of design and quality. Since then the brand has grown with a string of standalone stores across Asia-Pacific and a flourishing international presence. Raoul now regularly presents its collections through its sales and press showrooms in New York and Milan.


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RAOUL in 'fashion & accessories'

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