31 March 2015

Phytomone appoints Neville McCarthy Associates

British luxury skincare brand Phytomone has appointed Neville McCarthy Associates to oversee a comprehensive PR and communications campaign for its UK operations. The brief involves promoting its hero product, Pause Hydra Crème (pictured above), and other innovative new products soon to be introduced to the range. Phytomone is a collection of highly effective, bio hormone rich products, specifically tailored to correct the effects of skin ageing in women aged 35+. The collection was developed by Clinical Nutritionist and Skin Therapist, Jane Atherton, Founder and CEO, in conjunction with a team of top cosmetic scientists, using Nobel Prize winning ingredients to ensure optimal performance. Created to help fight the signs of ageing skin, due to lack of oestrogen, Phytomone’s advanced skincare products contain phytoestrogens (plant hormones) multi-vitamins, anti-oxidants and essential oils to help women to restore their youthful looking complexion, to help them look and feel their very best. The agency will implement a tailored media campaign to target nationals, regionals, women’s consumer publications, beauty trade press and top-tier luxury lifestyle media to drive coverage around the latest product launches and developments.

Twitter: @phytomone

Click on the pink links below for full details in DIARY directory:
Phytomone in 'beauty, fragrance, grooming & health'

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