11 March 2015

Streetwear brand Dready relaunches
& appoints Brandnation

Brandnation has been appointed to handle the press and publicity for newly relaunched 90's streetwear brand Dready. Dready was a cult character that appeared on T-shirts, hoodies and sweats back when the brand launched. After undergoing a creative refresh, the brand owners along with Florence and The Machine’s Rob Ackroyd have worked to rejuvenate the brand’s proposition and breathe life back into the drawings of Dready’s original artist, Robert Sidlauskas. Brandnation will be responsible for all UK PR as well as celebrity and musician seeding. The agency will also be the main point of contact for any interview requests with Rob Ackroyd.  

Twitter: @dreadybrand

Click on the pink links below for full details in DIARY directory:
Dready in 'fashion & accessories'

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