02 April 2015

Billionaire Boys Club opens new London store
& announces collaboration

Fashion brand Billionaire Boys Club has announced the launch of its new Billionaire Boys Club and ICECREAM flagship store in London's Soho, situated at 36 Marshall Street. Covering over 800 sq ft and split over two levels, the new store follows the recent pop-up 'satellite store' and also marks the brand's first permanent space in the EU.  The new space will stock both brands SS15 collections, as well as the exclusive Pharrell Williams product, including his adidas and Comme de Garçons collaborations. In addition, the brand has announced a collaboration with American clothing manufacturer Alpha Industries for its spring 15 collection. The collaboration sees Billionaire Boys Club take the exclusive NASA MA-1 Flight Jacket and customise key elements – adding a branded Space Mission patch aside the NASA logo on the chest, inserting the brand’s Starfield print to the left sleeve panel, customising the Arm Zipper and applying a unique, internal Blood Chit - where a branded message is translated to the six official languages of the United Nations. Each jacket is fully reversible and constructed of a 100% water repellent Nylon Flight Shell with Safety Orange reverse. The exclusive collaboration is available from bbcicecream.eu, Billionaire Boys Club Store EU Flagship Store London and selected retailers worldwide.

Twitter: @bbcicecream_eu

Click on the pink links below for full details in DIARY directory:
Billionaire Boys Club in 'fashion & accessories'

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