27 April 2015

Condé Nast to transform Style.com
into global e-commerce business

Condé Nast has announced that it will launch a global e-commerce business this coming Autumn with the mission to sell merchandise to consumers, including readers and users of its magazines and websites such as Vogue, Vanity Fair and Gentlemen’s Quarterly. The e-commerce venture will be branded Style.com, a name currently used by a fashion news website also owned by Condé Nast. It will debut in Great Britain, to be followed by the United States and eventually other major markets around the world. Users will be able to order merchandise from magazine-branded websites and digitised magazine editions in app form, as well as the Style.com website itself. Technology will also enable readers to place orders by scanning many of the images appearing in the printed magazines. The current Style.com reports fashion news and is known for its runway reportage. Users who seek this information will be redirected to voguerunway.com, on the American Vogue website. Condé Nast publishes more than 140 magazines around the world in 29 markets ranging from the United States to Europe to Asia, including China, and has more than 120 websites. While owned by Condé Nast, Style.com will be operated as a stand-alone unit under the joint supervision of the US and International divisions of the global media company.

Twitter: @CondeNast

Click on the pink links below for full details in DIARY directory:
Condé Nast in 'in-house PR'

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