01 April 2015

Courvoisier appoints Focus PR for global PR

Focus PR has been appointed to handle the global PR programme for Courvoisier, the UK cognac brand which is owned by Beam Suntory, the world’s third largest premium spirits company. Focus PR has been delivering the UK PR brief for Courvoisier since 2009, generating strategic and innovative campaigns, through editorial and category-disrupting direct-to-consumer experiences. The agency will be tasked with navigating the brand through an activity-packed year which will herald strategic change as the brand continues to grow within the cognac category. The agency’s global and UK responsibilities will drive an integrated approach cross-region. The global brief commenced in March 2015 and covers toolkit development for external and internal PR as well as creative implementation.

Twitter: @CourvoisierUK

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Courvoisier in 'food & drink products'

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