02 April 2015

H&M and Kering team up to eradicate clothing waste

After years of searching for a solution to the worldwide problem of textile waste, start-up Worn Again has joined forces with fashion retailer H&M, and luxury, sport and lifestyle group, Kering, to bring to market a revolutionary innovation in clothing production and recycling. In 2014, the global production of polyester filament and cotton fibre was approximately 65 million tonnes. In 2020, the global demand for these fibres is estimated to be 90 million tonnes. To address this, and the growing issue of clothes-to-landfill, Worn Again’s textile-to-textile chemical recycling technology is the first of its kind able to separate and extract polyester and cotton from old or end-of-use clothing and textiles. Once separated, the aim is for this unique process to enable the ‘recaptured’ polyester and cellulose from cotton to be spun into new fabric creating a ‘circular resource model’ for textiles. This new technology addresses major barriers in textile-to-textile recycling, namely: how to separate blended fibre garments; and how to separate dyes and other contaminants from polyester and cellulose. Worn Again’s technology is entering the next phase of development tests. Global companies H&M and Kering, via its brand PUMA, will be monitoring the testing of this technology. By converting the reclaimed raw materials into yarn, developing fabric and creating garments, these tests will aim to demonstrate that the technology may be commercially viable, and may be able to provide an effective solution for the circular recycling of clothes and textiles. The joint partnership is catalysing innovation in the apparel sector by presenting a solution to replace the use of polyester derived from oil, a non-renewable resource, and with the hope of providing a new and low impact source of raw materials for cellulosic fibres and fabrics.

Twitter: @KeringGroup / @hmunitedkingdom / @hm / @wornagainuk

Click on the pink links below for full details in DIARY directory:
H&M in 'in-house PR'
Kering in 'in-house PR'

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