29 April 2015

instinct pr appoints Head of Fashion

Julia Demetriou has been appointed Head of Fashion at instinct pr. Julia has strategically managed client campaigns, projects and events for global lifestyle brands including PUMA, SPANX, Mamas & Papas, SuperTrash and Paul Frank. In her new role she will lead accounts including Italian fashion brand Replay, supporting it’s men's, women’s and children’s offering and helping to create more visibility for the brand in the UK. Julia will continue her work as senior consultant at HBUK Consultancy, working on Swiss luxury brand HANRO and will use her strong fashion and celebrity contacts and experience to position Replay as an aspirational fashion brand and increasing media and celebrity recall. Other accounts include premium ballerina brand Butterfly Twists, high street retailer Blue Inc and a number of other new business wins.

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Julia Demetriou in 'PR contacts'

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