29 April 2015

Jo Malone London to launch Incense
& Cedrat Cologne Intense

Jo Malone London has announced the launch of its Incense & Cedrat Cologne Intense. The fragrance was created by Master Perfumer Marie Salamagne, using the scent of Omani incense, which is harvested from the revered Boswellia sacra tree found in a swathe of land between ocean and desert, Dhofar. The brand, for the first time, has used NaturePrint technology to recreate the scent of Omani incense. Resinous incense tears are taken to the fragrance house to create an infusion and essential oil. These are then analysed in the laboratory in order to recreate the scent using natural ingredients. The fragrance comprises top notes of lemon and pepper, while amber-like labdanum ciste highlights the heart and benzoin accentuates the base.

Launch date: June
Price: £105 (100ml)
Stockists: nationwide
Twitter: @JoMaloneLondon

Click on the pink links below for full details in DIARY directory:
Jo Malone London in 'beauty, fragrance, grooming & health'

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