22 April 2015

LUSH to open its largest store on London's Oxford Street

Hand made cosmetics brand LUSH has announced the opening of is new store on London's Oxford Street, which opens to the public on 24 April. Marking the 20th anniversary of the brand, the new store will be LUSH's largest store and will be spread over three floors across 9500 sq ft. The store will showcase all of the LUSH product line, from haircare and skincare to make-up and bath products. New packaging designs and sizes will be launching exclusively for the opening. The new shop will also host a Lush Spa with four treatment rooms and introduce new concepts offered by the brand for the first time, including: Hair Lab, to try products before purchase; large fountain sinks for experiencing products; and a dedicated events space which will host regular expert talks, workshops and activities. LUSH opened its first shop in Poole, Dorset in 1995. To celebrate the launch, the brand will be hosting an store launch preview event for press on 23 April (see DIARY dates).

Twitter: @LushLtd

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LUSH in 'in-house PR'

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