23 April 2015

The London Evening Standard launches
first ever luxury watch supplement

The London Evening Standard will today run its first ever luxury watch supplement, designed to target London’s growing luxury market. The special 16-page supplement will carry ES Magazine’s Deluxe branding – the luxury title from ES Magazine that is published six times a year to coincide with key events in the fashion and luxury goods calendar. The supplement will act as a teaser to Deluxe’s annual watch and jewellery special (to be published on 22 May), and has been carefully timed to follow Baselworld. The London Evening Standard is also set to publish another dedicated watch supplement later this year to coincide with the Christmas shopping season, underlining the Standard’s dedication to targeting London’s growing market of luxury consumers.

Maurice Mullen, Head of Luxury and Fashion, the London Evening Standard, said: “The consumer landscape for the luxury watch market is changing; whilst mature consumers are increasingly capping their luxury budget, there is a clear growth in younger, mid-income, aspirational shoppers. The Standard’s solid ABC1 audience and our growth in younger readers (our median readership age is now 35) mean now is the perfect time to launch our first ever luxury watch supplement with the paper.”

Twitter: @EveningStandard

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London Evening Standard in 'regional newspapers & magazines'

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