22 April 2015

UTan relaunches & reappoints instinct pr

instinct pr has been reappointed to handle the press and publicity for self-tan brand UTan. Founded by Michelle Mone OBE, the brand worked with the agency for its original launch in 2013 and has now developed a range with a new fresh look and product offering. New products include the 40 minute Turbo Tan and a Nourishing Night Cream. instinct pr's remit will span across handling all consumer and trade beauty media, celebrity outreach, blogger liaison, profiling of Michelle Mone and handling events that will place UTan in the tanning market and highlight the range’s USPs. The brand will re-enter into 395 Boots stores in May.

Twitter: @utanshop

Click on the pink links below for full details in DIARY directory:
UTan in 'beauty, fragrance, grooming & health'

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