11 May 2015

Zoella among new designers for
Style For Stroke & boohoo.com collaboration

Following the launch of the #famouslastwords campaign in 2014, boohoo.com and charity Style for Stroke have announced the details of the next campaign in support of the Stroke Association. The campaign is based around collaborations with key ambassadors to raise awareness for Style for Stroke by creating a collection of personalised T-shirts. The ‘Famous Last Words’ T-shirt collection sees partnerships with social influencers, including vloggers Zoella and Niomi Smart; model Ash Stymest; John and Leon personal trainers Lean Machines; and singer/ songwriter Tallia Storm. Additionally, the collection will expand across vests and hoodies, as well as the classic T-shirts. The collection will be available exclusively at boohoo.com from today (11 May), with prices starting from £10. A minimum of 25% of the retail price from the sale of each T-shirt will go to the Stroke Association. Previous collaboration partners have included Kelly Osbourne, Mel B, Radio DJ Sarah – Jane Crawford, MTV presenter Lilah Parsons, Revenge actor Barry Sloane, Made In Chelsea’s Binky Felstead and Lucy Watson. The partnership hopes to continue to raise awareness of stroke and the Stroke Association among younger people.

Twitter: @boohoo / @styleforstroke

Click on the pink links below for full details in DIARY directory:
boohoo.com in 'fashion & accessories'
Style For Stroke - The Stroke Association in 'associations'

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