26 May 2015

Cosmopolitan magazine to launch first fragrance

Women's magazine Cosmopolitan has announced its debut into the fragrance market, launching Cosmopolitan The Fragrance in the UK in September. Following the UK launch, the fragrance will be rolled out to several other markets, including Germany and Australia. Distributed by Jigsaw ESL, the fragrance will be available in three sizes and will form part of three exclusive gift sets along with a body lotion and body wash of the same scent. To launch the fragrance, Cosmopolitan is seeking three ‘fun, fearless females’ who embody the brand to become the face of the campaign. Women are being asked to visit the microsite, Cosmofragrance.net, to upload a photograph of themselves with an explanation as to why they are the ideal person to front the launch. The three winners will be chosen from an expert judging panel in the summer, and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine.

Launch date: 7 September
Prices: £20-£37
Stockists: Boots stores nationwide & Boots.com
Twitter: @CosmopolitanUK / @cosmo_fragrance

Click on the pink links below for full details in DIARY directory:
Cosmopolitan The Fragrance in 'beauty, fragrance, grooming & health'

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