01 May 2015

Delta Air Lines collaborates with
Zac Posen for uniform programme

Delta Air Lines and New York-based designer Zac Posen have announced that they are partnering as part of Delta’s new uniform programme for nearly all of its uniformed employees. Through the partnership, Zac Posen will design a uniform collection for Delta’s flight attendants and airport customer service agents while advising on the uniform project for Delta’s ramp and ground support agents, Delta Cargo agents and Delta TechOps employees. Known for his fresh and innovative designs, Zac's brand of modern American design pairs well with Delta’s brand attributes, and he will be personally engaged throughout the multi-year project. Over the next few months, Zac will work with Delta employees to better understand the specialised needs of Delta’s active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced. The new uniform programme is part of a larger brand transformation and investment as Delta works to ensure its brand attributes imbue all areas of the customer experience, including airport facilities, technology and global products and services. The new collection is expected to launch in early 2018.

Twitter: @delta / @zac_posen

Click on the pink links below for full details in DIARY directory:
Delta Airlines in 'in-house PR'
Zac Posen in 'fashion & accessories'

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