13 May 2015

Farfetch acquires Browns

Online fashion retailer Farfetch has announced that it has acquired London-based boutique Browns. The acquisition will evolve the Browns brand both offline and online while creating a mix of technology and in-­store experience. A continuation of the Farfetch omni-­channel growth strategy, this is part of a long-­term plan to develop a global technology platform to enable progression towards shaping the retail experience of the future. Additionally, Holli Rogers will join the business as CEO of Browns. Holli will be responsible for taking the brand the Burstein family has built and evolving it both on and offline. The Browns brand and business will run completely independently to the Farfetch business. Mrs Burstein will be appointed as Honorary Chairman and Simon and Caroline Burstein remain as advisors to the business with a seat on the board of directors. To execute this vision on the technology side, Farfetch has created a new business unit entitled 'Store of the Future', which will be led by Sandrine Devaux as Managing Director. Under Sandrine’s leadership this new team will develop and test new innovations in retail technology and omni-­channel at Browns; before rolling these out across the Farfetch community of 300 boutiques.

Twitter: @farfetch / @BrownsFashion

Click on the pink links below for full details in DIARY directory:
Farfetch in 'fashion & accessories'

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