13 May 2015

Fashion Futures Awards shortlist announced

The shortlist for the inaugural Fashion Futures Awards, introduced by Decoded Fashion and the British Fashion Council, has been announced. The awards, which celebrate how the fashion and retail industries are evolving through tech-based ideas, solutions and tools, seek to identify and highlight the brands who are creatively using tech. The shortlist includes:

Real Time Innovator
Belstaff
Lyst
Smartzer & Whistles
Topshop

Master Of Mobile
Grabble
Tapestry @ Liberty
Topshop
Yoox Group

A Killer Experience
Dressipi & Shop Direct
Farfetch
Shoes of Prey
Styla & Graziashop

New E-Store On The Block
Bally & Demandware
Emma Shipley
Erdem
Finery
Fyodor Golan

The Game Changer
Memomi
Olapic
Wirepax
Zooz

The Big Idea
Appear Here
Banneya London
Knyttan
The Unseen

Digital Coalition
Avenue Imperial & Karen Millen
Studio XO & Richard Nicoll
Metail & House of Holland
Wirewax & ASOS

Beyond The Runway
Anya Hindmarch
Hunter
Smartzer & Whistles
Topshop
Wool & The Gang

Bytes & Bricks
Burberry
Karl Lagerfeld
Levis

The Fashion is Great and The Visionary awards are to be announced along with the other winners on 21 May at a ceremony in London (see DIARY dates).

Twitter: @decodedfashion / @BFC

Click on the pink links below for full details in DIARY directory:
Decoded Fashion in 'in-house PR'
British Fashion Council in 'in-house PR'

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