15 May 2015

Grant’s Signature appoints Mercieca

William Grant & Sons Distillers has appointed Mercieca to deliver its shopper marketing activity for Grant’s Signature whisky throughout 2015. Grant’s Signature launched in the UK in June last year and is carefully crafted to be smooth, versatile and palatable to embrace a new whisky style. Mercieca has been briefed to establish Grant’s Signature as the definitive drink for men in their 30’s and 40’s to share with their closest friends. Packaging, in-store point of sale and sampling communications designed by Mercieca will be used to connect with the target market. This campaign will also be amplified through online through Grant’s website and social media. Mercieca has worked with William Grant’s and Sons since 2013 to deliver shopper marketing and experiential work for Disaronno and Tia Maria.

Twitter: @grantswhisky

Click on the pink links below for full details in DIARY directory:
Grant's Signature in 'food & drink products'

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