13 May 2015

Hearst Magazines UK wins ASDA content account

Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and Esquire, has won the content account for supermarket retailer ASDA. Hearst landed the deal after a pitch process against several other media owners/agencies. The long-term strategic partnership will see Hearst draw upon its wealth of consumer insight, digital know-how and strategic expertise to produce bespoke content for ASDA. The account includes ASDA’s customer magazine, which is distributed to over 1.9m readers, as well as creating multi-platform content that will span online, mobile, social media and events. The ASDA account will be serviced by a dedicated editorial team based in the Hearst central London offices, with team members confirmed and announced in due course. Hearst is currently working with ASDA on #fashionunexpected, a cross-platform campaign to drive awareness of George at ASDA’s fashion offering for women. The campaign is centered around an editorial hub – fashionunexpected.co.uk – which is populated by four participating Hearst brands and will run until the end of the year.

Twitter: @HearstUK / @ASDA

Click on the pink links below for full details in DIARY directory:
Hearst Magazines UK in 'in-house PR'

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