07 May 2015

House of Holland to launch debut
menswear collection at LC: M

Fashion brand House of Holland will unveil its debut menswear collection on-schedule at London Collections: Men on Sunday 14 June. Taking the form of a private view gallery exhibition in collaboration with famed photographer Martin Parr, this collection will go on sale immediately at selected stockists, shaking up the seasonal concepts shared through the industry and communicating directly to consumer. With launch partners in place through Europe, Asia and USA, including Selfridges, Opening Ceremony, Galeries Lafayette (Paris and Beijing), the collection will hit the shop floors as the presentation unfolds in London, allowing consumers to buy into the trend simultaneously. Teds, casuals, buffalo kids, ravers and other tribal uniforms from various youth subcultures make an appearance in this debut. Fusing sportswear in technical fabrics with more traditional tailoring techniques and fabrications, House of Holland have created an innovative collection that reflects the codes and DNA of the brand. As part of this collection, Henry has worked on a small collaborative capsule collection with celebrated British photographer Martin Parr, who will be showcasing exclusive campaign photography in line with House of Holland’s new collection.

Twitter: @HouseOfHolland / @henryholland

Click on the pink links below for full details in DIARY directory:
House of Holland in 'fashion & accessories'

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