12 May 2015

Ji Cheng appoints Forward PR

Forward PR has been appointed to handle the on-going UK press relations for Chinese designer Ji Cheng. A Shanghai Fashion Week headliner, the womenswear brand has 16 stockists, three own-label boutique, all of which are flagshipped in Shanghai. The brand's mainline collection blends Eastern influences with Western tailoring, while the AW15 PARAMOUNT collection features exotic feathers, sequins and tassels on eveningwear, as well as heavy ripe stitching, dragon motifs and mandarin collars are emblazoned on emperor robes, capelets and dress jackets. Other standout pieces include a fringed black leather biker jacket and matching skirt set and flapper dress. A diffusion range, ‘ZH by Ji Cheng’ compliments the offering with a range of luxury t-shirts, sweatshirts and skirts. Ji Cheng will be collaborating with Toyota Hybrid and Taylor Swift in August of 2015.

Twitter: @DesignerJiCheng

Click on the pink links below for full details in DIARY directory:
Ji Cheng in 'fashion & accessories'

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