14 May 2015

NET-A-PORTER unveils social
shopping network The NET SET

NET-A-PORTER group has announced the launch of The NET SET, the world’s first luxury shoppable mobile social network uniting its social media, fashion and shopping communities in one place. Built for the iPhone, iPad and the Apple Watch, The NET SET links fashion-savvy consumers, personalities, style leaders, curators, designers and brands in real time, inviting them to share their style, loves and inspirations. The app is fully shoppable and allows luxury brands to actively manage a real-time social dialogue and relationship with NET-A-PORTER's global fashion consumer. The app allows the user to discover a live feed of the luxury fashion items and content trending across the globe; comment, advise and recommend items and content to friends and admirers as well as uploading and sharing items and images. They can create their own profile, find and create shoppable style matches to any image using built-in visual recognition technology. The Style Council is an exclusive and elite group comprising the most stylish and influential style icons in the world such as Poppy Delevingne and Alexa Chung, which can be tapped in to. An invitation only group will be accessible in real time to inspire The NET SET users, who can also engage directly with them, as if they were shopping together. Each designer stocked on NET-A-PORTER.COM will receive their own brand portal on The NET SET. For the first time, brands are able to interact directly with NET-A-PORTER’s customer base. They will have a two way dialogue with the most affluent, style conscious, global consumers in the world in real time.

Twitter: @netaporter

Click on the pink links below for full details in DIARY directory:
The NET SET in 'fashion & accessories'

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