28 May 2015

Nike opens first women’s-only store in Europe

Sports brand Nike has announced the opening of its first women’s-only store in Europe, located at 33 King’s Road in London. The store comprises 207 square metres, offering a range of Nike’s performance products and services. King’s Road is the third women’s only store for the brand; Nike opened locations in Shanghai, China and Newport Beach, California late last year. Nike King’s Road offers consumers bespoke services such as pant hemming, gait analysis and bra fitting. Consumers can also get advice on the best products for individual running techniques and training programmes. The store offers free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store, which allows visitors to reserve spots at all Nike running and training sessions held by Nike across London. Consumers can also access the full Nike+ Training Club and Nike+ Run club schedule on the website, where they can book a space at any session. In addition to weekly Nike+ Training Club and Nike+ Run Club gatherings, special events will celebrate key sports and fashion moments. Consumers can buy collections via a click and collect system online and pick up their purchases in the store.

Twitter: @NikeUK / @NikeStoreEurope

Click on the pink links below for full details in DIARY directory:
Nike UK in 'in-house PR'

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