18 May 2015

Simple Skincare unveils new beauty concept store

Simple Skincare has announced the launch of its #KindIsSimple Store, a concept shop and beauty destination where kindness is used as currency in exchange for Simple products. Designed to help consumers be kind to their skin, the brand is enhancing the tweet shop concept by exchanging acts of kindness for its new facial products. The concept store, located within the East Piazza of London's Covent Garden, will be open to consumers on 21-22 May, where people will be encouraged to stay a while, learn, create and share a 'Live Kind' act while in store using the brand's Twitter handle and accompanying hash-tag. This will then allow them to redeem the latest launches, including the new Simple Kind To Skin Micellar Cleansing Water and Wipes. The store is to be hosted by the brand's new Kind Community, a beauty and lifestyle network that will be available for meet and greet opportunities. The ambassadors include: skin artist Lisa Valencia; skin expert Dr Philippa Lowe; and nutritionist Jenna Zoe, who will all be joined by Creative Designer Sophia Langmead. The community will host a series of Simple Sessions, sharing their Live Kind experiences and industry expertise.

Twitter: @simpleskin

Click on the pink links below for full details in DIARY directory:
Simple Skincare in 'beauty, fragrance, grooming & health'

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