27 May 2015

The Black Penny opens in
Covent Garden & appoints PR

Palm PR has been appointed to handle the press and publicity for The Black Penny, a brand new coffee house in Covent Garden. The agency is tasked with launching the business, securing it a substantial presence in the London market and supporting its growth plans. In a campaign across trade and consumer media, Palm PR will support in launching the venue, communicating its innovative food offering and specialist coffee menu, and increasing customer footfall and driving sales. As part of the campaign, the agency will focus on securing bookings for the venue’s ‘Seminar Pit’ event space and attracting a varied audience of speakers from the creative world. The agency’s campaign will focus on highlighting the varied offering at The Black Penny, from its take away service to event space. The agency will deliver first hand reviews from food and drink and lifestyle publications, journalists and bloggers. To build greater brand equity and engage consumers, Palm PR will also communicate the engaging back story behind the business and its ambitions for the company.

Twitter: @blackpennyWC2

Click on the pink links below for full details in DIARY directory:
The Black Penny in 'travel, locations & venues'

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