20 May 2015

The Fragrance Shop appoints BWP Group

BWP Group has been appointed to handle the UK consumer PR for The Fragrance Shop. The agency won the three way pitch after presenting a PR campaign designed to raise brand awareness and position The Fragrance Shop as industry experts. Established in 1995, The Fragrance Shop is a privately owned, family-run retailer with over 170 stores throughout the UK in high-street locations, as well as an e-commerce site. The retailer stocks a wide range of brands, including luxury fragrances by Dior, Chanel and Viktor & Rolf, as well as main stream brands such as Calvin Klein, Diesel, and Lacoste; and celebrity lines from David Beckham, Lady Gaga and One Direction.

Twitter: @fragranceshopuk

Click on the pink links below for full details in DIARY directory:
The Fragrance Shop in 'beauty, fragrance, grooming & health'

To set up a DIARY directory subscriber login, contact info@diaryd.com