21 May 2015

TOWIE star appoints Label PR to represent
fashion label Lydia Rose Bright

Label PR has announced that The Only Way Is Essex star Lydia Bright has appointed the agency to manage all UK press and publicity for her exclusive self-named clothing range Lydia Rose Bright, following a six-way pitch. As well as appointing the agency’s digital division to handle all SEO, organic search, content, creative link acquisition and blogger outreach, the agency is tasked with promoting the 12-piece collection to key fashion editors and driving consumers to the online platform from the website’s launch on 9 June. As well as handling all press office activity, the launch campaign will see Label PR execute a star studded press weekend at the most prestigious Polo event of the year, hosted by Lydia and her celebrity friends. As well as an all-inclusive five-star weekend at Celtic Manor’s luxury Hunter’s Lodge, press will have the opportunity to interview Lydia and be treated to Champagne dining, cocktails and spa days.

Twitter: @lydiarosebright

Click on the pink links below for full details in DIARY directory:
Lydia Rose Bright in 'fashion & accessories'

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