14 May 2015

W London hotel collaborates with
fashion designer Claire Barrow

W London - Leicester Square has teamed up with fashion designer Claire Barrow and wearable tech brand Glofaster to design new uniforms for the hotel's nightclub, Wyld bar. The new uniform collection features integrated LED technology that pulsates to the beats of the club’s resident DJ. Committed to supporting emerging British fashion talent, the hotel’s collaboration with Claire Barrow also follows previous partnerships with designers Sister by Sibling and William Tempest. Designer Claire Barrow is supported by NEWGEN, a scheme set up by the British Fashion Council and Topshop, which recognises and nurtures growing talent. Her creations for Wyld feature reactive strip lighting, made by Glofaster, within a W screen-printed design that was influenced by the club’s glowing red neon lights. Both male and female uniforms also boast Barrow’s signature embroidered motifs, with designs that take inspiration from Wyld’s renowned oversized disco ball and London’s night scene. The uniforms have been unveiled to coincide with the club's relaunch, which will be open for a media and celebrity event on 20 May (see DIARY dates).

Twitter: @Wyld_Bar / @MisClaireBarrow / @GlowFaster

Click on the pink links below for full details in DIARY directory:
Wyld bar in 'travel, locations & venues'

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