16 June 2015

Bracken to launch first retail concept

Unisex fashion brand Bracken has announced the launch of 1:01 BRACKENSTORE, its first retail concept space as both a retail installation and website. The store, located at SevenSpacesProject in London, will revisit the concepts from the brand's AE14 presentation, where physical space was digitally represented through an interactive surveillance system, the brand aims to reintroduce aesthetic diversity to the digital retail environment. The launch will coincide with the release of its AW15 collection, which will be available alongside selected archive pieces. To celebrate the opening, there will be a drinks reception taking place on 18 June (see DIARY dates).

Twitter: @BRACKENLDN

Click on the pink links below for full details in DIARY directory:
Bracken in 'fashion & accessories'

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