02 June 2015

Footwear brand G.H. Bass appoints Leapfrogg

American heritage footwear brand G.H. Bass has appointed Leapfrogg to develop an integrated search strategy. Founded in 1876, G.H. Bass crafts leather shoes and is famed for its iconic penny loafer, inspired by the Norwegian farming slipper coined the ‘Weejun’. Currently the brand is available to buy in the UK. through stockists including Office, Schuh and ASOS. Leapfrogg will be working with Overland Shoes Ltd, holders of the EU license, to launch the direct to consumer channel by putting in place an insight-led search strategy to increase brand awareness, traffic and customer acquisition. The website is due to launch early June.

Twitter: @ghbass

Click on the pink links below for full details in DIARY directory:
G.H. Bass in 'fashion & accessories'

To set up a DIARY directory subscriber login, contact info@diaryd.com