09 June 2015

General Atlantic acquires majority stake in Too Faced Cosmetics

Global beauty brand Too Faced Cosmetics and General Atlantic, a leader in global growth investing, announced today the launch of a new partnership in which General Atlantic will acquire a majority stake in the company from Weston Presidio. Jeremy Johnson, Co-Founder and Chief Executive Officer of Too Faced Cosmetics, comments: “We are so grateful to our loyal Too Faced customers who have fueled our growth from a small indie brand to a fixture within the beauty industry. To continue our growth trajectory, we were seeking a global thought leader experienced in partnering with founder-led, high growth companies, and the team at General Atlantic was a natural fit.” In conjunction with General Atlantic’s investment, beauty industry veteran Ken Stevens will join as Too Faced’s Chairman, bringing a wealth of experience as former Chairman of Ulta Beauty, former Chief Executive Officer of philosophy, and former President of Bath & Body Works. Andrew Crawford and Andrew Ferrer, both senior leaders on General Atlantic’s Global Retail & Consumer sector team, will also join the Board of Directors.

Twitter: @TooFaced / @generalatlantic

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Too Faced Cosmetics in 'beauty, fragrance, grooming & health'

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