02 June 2015

Interparfums finalises Rochas acquisition from P&G

Interparfums has completed the Rochas brand acquisition, taking on its fragrance and fashion business from Procter & Gamble. The brand was acquired for a price of $108 million, excluding inventory, and financed by a €100 million loan repayable over five years. Interparfums does not anticipate a significant impact on total sales, and confirms its prior annual guidance for 2015, set at €310 to €320 million. Jean Madar, Chairman and CEO of Inter Parfums, said: "This acquisition opens up a new page in the company's history by integrating for the first time both fragrances and fashion. This will allow us to apply a global approach to managing a fragrance brand with complete freedom in terms of creativity and aesthetic choices and a very high degree of visibility to establish a position of even greater preeminence for Rochas in the universe of luxury. We will now take time in the second part of 2015 to define the priorities for the brand's development and build a sustainable long-term strategy.”

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Interparfums in 'in-house PR'

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