01 June 2015

Alaïa unveils debut fragrance
& appoints Kenneth Green Associates

Fashion house Alaïa has announced the launch of its first fragrance, Alaïa Paris. The Eau de Parfum offers a fresh and floral scent and comprises notes of pink pepper, freesia, peony, animal notes and musk. The fragrance is housed in a bottle conceived by designed Martin Szekely, featuring a heavy body of translucent black glass with the Alaïa laser-cut pattern. Alaïa Paris EDP is also available as a Scented Shower Gel and Body Lotion. Additionally, Kenneth Green Associates has been appointed to handle the press and publicity for the fragrance.

Launch date: 1 July (Harrods), 2 August (flagship stores) & 17 August (nationwide)
Prices: £42 (30ml), £62 (50ml) & £85 (100ml)
Stockists: nationwide
Twitter: @AlaiaAzzedine

Click on the pink links below for full details in DIARY directory:
Alaïa Paris in 'beauty, fragrance, grooming & health'

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