09 June 2015

Stella Artois Cidre collaborates with fashion brand YMC

Stella Artois Cidre has announced a collaboration with boutique fashion brand YMC (You Must Create). The partnership sees the launch of Le Poolwear, a suit jacket and shorts combination available in three custom prints. The lead print in the collection is a combination of the premium varieties of the Stella Artois Cidre family including, Elderflower, Peach, Raspberry, Pear and Apple; while the two additional prints in the custom collection embody the newest flavours of Elderflower and Peach. Le Poolwear is splash-proof attire specifically crafted to be worn poolside. The collection is available to pre-order from today (9 June) at youmustcreate.com for £270.

Twitter: @ymclondon / @StellaArtoisUK

Click on the pink links below for full details in DIARY directory:
YMC (You Must Create) in 'fashion & accessories'
Stella Artois in 'food & drink products'

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