15 June 2015

The Woolmark Company teams up
with designers at LCM SS16

The Woolmark Company has collaborated with luxury menswear designers Lou Dalton (pictured above), Richard James and SIBLING to demonstrate Merino wool’s trans-seasonal properties at London Collections Men. The unique partnerships have seen these labels work closely with manufacturers and craftsman of Merino wool product, exchanging creative ideas and skills so as to further benefit and enhance their menswear collections with this versatile natural fibre. Lou Dalton, Richard James and SIBLING have created collections focused around lightweight Merino wool, challenging people’s perceptions of the fibre’s relevance for the season by showcasing its aesthetic qualities and natural performance attributes. From smart lightweight suits to casual separates and knitwear, the collaborations ensure that wool is seen as an important component of the spring/summer menswear wardrobe.

Twitter: @woolmark / @lou_dalton / @RichardJamesRow / @WEARESIBLING

Click on the pink links below for full details in DIARY directory:
The Woolmark Company in 'associations'

To set up a DIARY directory subscriber login, contact info@diaryd.com