30 June 2011

Yahoo! launches new celebrity site omg!

Yahoo! has announced the launch of omg!, a unique online destination focusing on daily celebrity news, photos, exclusive blogs and interactive video content.

The combination of in-house content and premium partnerships will ensure the site delivers the most current and relevant celebrity content to potentially 27million monthly Yahoo! users (April Comscore).

omg! launches with Julia White as editor, previously deputy editor of OK! online, who will lead a creative editorial team to ensure omg! is fresh in content and relevant to its readers. The editorial team’s core focus will be to make the content both engaging and entertaining whilst offering an effective creative canvas for advertising partners.