29 June 2011

New fashion & art publication BAKU launches in October

BAKU will be launched internationally later this year, it was announced today (29 June). The Contract Publishing Division of Condé Nast Britain has secured a deal to publish this lifestyle and cultural title, with Leyla Aliyeva (pictured here) as the magazine’s editor-in-chief.

Debuting in October, BAKU International, named after Azerbaijan’s capital city, is a conceptual quarterly, uniting fashion with art, combining the best of the West elements of Azeri culture.

BAKU is currently published in its home nation and in neighbouring Russia, where the magazine originated in 2007. The new international edition will have an initial print-run of 20,000, and the magazine will be distributed in key locations in the UK, France, the US, Italy and other points globally. The magazine will be produced to larger dimensions than the original, and will use heavier paper stock. BAKU International will collaborate on its covers and contents with some of the world’s most renowned contemporary artists. Beyond that BAKU will collaborate with fashion and art photographers, writers, designers, other key figures.

BAKU will be created in the UK by Darius Sanai, editorial director of the Contract Publishing Division, as launch editor. Mary Fellowes, fashion director of VOGUE Turkey, stylist, fashion consultant, and former assistant to Isabella Blow and for British VOGUE, is appointed fashion director. Prominent contemporary art and luxury travel journalist and regular contributor to both Condé Nast Traveller and the Financial Times, Claire Wrathall will be a contributing editor.