24 August 2011

US based brand Blood Is The New Black
appoints Nicole Levy PR

Nicole Levy PR has been appointed to handle the PR for US based T-shirt line Blood Is The New Black. Created in 2004 by designer and line curator Mitra Khayyam, the line displays the works of emerging artists, designers and photographers in order to propel their careers and support the underground art movement, through design collaborations.

The AW11 collection features designs by over 30 artists including Fumi Mini Nakamura (previous clients include The Gap and Nylon), Swedish illustrator Jakob Smedhagen, vintage biker-inspired art by Ace Mommawolf and more - adding up to over 100 new graphics. The tops are available for both men and women, in an assortment of bodies ranging from a unisex cotton long-sleeve dip-dyed T-shirt, to French terry sweatshirts for women. The All Blood is the New Black collection is sewn, dyed, and printed in Los Angeles and is available to purchase from ASOS.
www.bloodisthenewblack.com
www.asos.com

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