08 November 2011

Lashes Clinic appoints Pegasus PR

Pegasus PR has been appointed to handle the UK press and PR for Lashes Clinic. The Lashes Clinic network launched its eyelash treatment in January this year and already boasts a three month waiting list at Harrods, as well as listings in 32 other national clinics. The treatment naturally lengthens eyelashes so they grow longer, thicker and darker. It was originally discovered when an eye-care specialist noticed patients he was treating for glaucoma began to develop noticeably improved lashes.

Pegasus PR will kick off its campaign this month with a series of one-to-one media briefings and an intensive programme of treatment seeding amongst media opinion leaders, celebrities and influential bloggers to help build demand for the brand.
www.lashesclinic.co.uk

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