13 December 2011

James Lakeland launches Italian brand Sfizio in the UK

James Lakeland launches Italian brand Sfizio in the UK
Fashion designer James Lakeland will be launching Italian brand Sfizio to the UK for AW12 at fashion buying event Pure London next year. Sfizio is designed by Morena Bragagnolo and has been established for 15 years in the Italian, Russian, Japanese and Asian markets. James Lakeland has decided to take on this brand, the first he has accepted in ten years to sell alongside his own collection, following a relationship developed through the brand's manufacture of the James Lakeland coats. With a distinctive Italian look, Sfizio is a modern version of the Italian collections from the 1960's and 1970's. The AW12 collection features coats with fur collars and flared lines, tight waisted dresses and tailoring. The collection offers 100 pieces, retailing from €40 to €300, including trousers, jackets, dresses, coats and accessories. Key styles for the season are the hooded fur lined puffa jacket, print jet silk tunic dress and the palette low cut back evening tunic dress. The collection is aimed at independent boutiques who sell from middle to high-end collections.

Click on the pink links below for full details in DIARY directory:
Sfizio in 'fashion & accessories'
James Lakeland in 'fashion & accessories'

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