19 December 2011

Swarovski announces its involvement
with the YCN Student Awards

Swarovski has announced its involvement in this year’s YCN Student Awards alongside other brands including M&S, Google & Triumph. The awards are based around a collection of live creative briefs; written each year by partnering brands, charities and other organisations. Recent collections presented challenges from organisations as diverse as Warp, Sega, Fairtrade, the Big Issue and 20th Century Fox. Swarovski’s creative brief is currently live for students to submit and demonstrate how they think Swarovski can engage their fashion range with younger UK consumers.

Hayley Quinn, Swarovski UK & Ireland Director commented; “Swarovski are delighted to be supporting the next generation of young creative’s with the YCN initiative. As one of the world’s leading fashion jewellery brands and unrivalled innovators inprecision-cut crystal, the business has an impressive growth plan in place to expand and develop the brand, and involving our next generation of Swarovski fans in this evolution will always be a priority.”

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Swarovski's press office in 'PR contacts'

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