08 March 2012

Diet Coke appoints Jean Paul Gaultier as Creative Director

Diet Coke has today revealed a partnership with Jean Paul Gaultier. The brand has appointed the international fashion designer as the new Creative Director, and announced that he will work on a range of Diet Coke projects over the coming year, including a limited edition collection of bottles and cans. The designer will also be developing online content, retail concepts and ad campaigns across Europe. He will appear in three short films, The Night & Day Serial Designer Series, which premiers the collaboration and will launch on three consecutive days from today to 10 March. Gaultier makes a guest appearance in each film taking on a different role, from a therapist to a journalist and a private detective.


Click on the pink links below for full details in DIARY directory:
Diet Coke in 'food & drink products'
Jean Paul Gaultier in 'fashion & accessories'

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