09 March 2012

my-wardrobe.com co-founder launches LOVEHATS.com

LOVEHATS.com is a new online boutique dedicated to selling high-end millinery. Founded by Andrew Curran, co-founder of my-wardrobe.com and Chairman of Amara, the site features over 20 designers including J Smith Esquire, Philip Treacy, Cozmo Jenks and Emma Yeo (pictured above). It also offers a ‘try it on’ application, enabling customers to virtually try each headpiece on. This feature is available via the web and is integrated with Facebook, allowing a photo to be uploaded and scaled to size in order to illustrate exactly how your chosen headpiece will look prior to purchase. The 'Headlines' section of the website provides editorial content focusing on all things millinery. This will include street style, trend focuses, runway shows, collaborations, celebrities, racing events and occasions. Guest editors will be regularly invited to take over the helm to provide their insight and insider knowledge on all things hat related, while designers stocked on the website will also contribute regularly.

A launch party will take place on 24 April to raise awareness of the site. The media, opinion formers and celebrities will be in attendance (see DIARY dates).

Click on the pink links below for full details in DIARY directory:
LOVEHATS.com in 'fashion & accessories'

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