09 March 2012

PA Media appointed to oversee UK roll out of the Calleija for Aston Martin collection

PA Media appointed to oversee UK roll out of the Calleija for Aston Martin collection
EMBARGOED UNTIL 28 APRIL 2012

PA Media has been appointed to roll out the UK launch of Calleija for Aston Martin, a collaborative collection from the luxury jewellery brand and luxury British sports cars manufacturer. The new collection of luxury jewellery will be unveiled this May in the UK at the new Aston Martin showrooms in Mayfair and will then go on to be sold globally. John Calleija, who personally selects the world's rarest diamonds and gems, was inspired by Aston Martin’s Supercar, the One-77 which led to him being selected to design the luxury collection in which each design is limited to only 77 pieces. Six years in the making, the Aston Martin collection will feature a new cut of gemstone titled the ASTAR, which is a unique cut, exclusive to Calleija which was inspired by the contours of the iconic Aston Martin grille, which are repeated on the outline of the stone to create the technical masterpiece.

A launch party to celebrate the collaboration will take place in May, with details to be confirmed.
www.calleija.com.au
www.astonmartin.com

Click on the pink links below for full details in DIARY directory:
Calleija for Aston Martin in 'fashion & accessories'

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